Social Media / Marketing Assistant

At Virginia Innovation Partnership Corporation (VIPC), I have focused on advancing statewide marketing and communication initiatives that strengthen engagement with entrepreneurs, innovators, and key stakeholders. My work includes developing and implementing digital marketing strategies, managing cross-platform content, and collaborating with internal and external partners to enhance brand visibility. I introduced a cross-departmental content calendar to streamline communication and supported statewide initiatives through real-time event coverage and digital campaigns that grew LinkedIn engagement by 122%.

Additional contributions include conducting interviews with founders and stakeholders to create impactful content that reflects the needs and future direction of the innovation community. I have also represented VIPC at national tradeshows, helping to expand organizational visibility while capturing onsite engagements with high-ranking officials to showcase key moments in Virginia’s innovation ecosystem. Collectively, these efforts have advanced VIPC’s mission to drive innovation, economic growth, and collaboration across the Commonwealth.

Social Media Work: